Saturday, January 29, 2011

DIESEL ISLAND: LAND OF THE STUPID, HOME OF THE BRAVE

The Diesel campaign was all about being stupid and for the Spring/Summer 2011 ad campaign, entitled “Diesel Island: Land of the Stupid, home of the Brave“, they’re not giving up on that notion.

“We, at Diesel, have a stupid dream. What would it be like to start a nation from scratch? To take what is great from the countries we know and ditch what is bad. To re-write the laws. To right social wrongs. A country for only the brave.
WELCOME TO DIESEL ISLAND. LAND OF THE STUPID & HOME OF THE BRAVE.”













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